Browse
Church Communications Baseline

Church Communications Baseline

Posted March 4, 2015 by Jerod Clark

The upcoming statement is not going to sound fun: Communications is about creating systems. While it sounds boring, without a baseline for basic communications, you’ll never have the foundation to dream about the future.

In general, people in your church want to be in the loop. They want to know what’s happening, why it’s happening and how they can be a part of it. That knowledge lets them take more ownership in their congregation.

Yet that simplest level of successful communication can’t happen if you don’t have some consistent baseline of service.

Identify what has to be done every week. Think of the basic forms of communications that are must haves for most congregations: weekly email, website updates, the bulletin, in-service announcements, social media and pre-service slides. Your list might be shorter, longer or have different elements. The point is there are basic avenues where people expect to get their information. Missing an email or skipping a bulletin can cause frenzy, right? So focus in on the basics. Even if it’s just three touch points, consistently nail them.

Create a system that completes these basics. Since it’s important to have a foundation for the basics, be intentional about creating a process to get them done. Systems don’t only create structure, but they help streamline processes. Looping in the right people, setting expectations of how communications work gets done and committing to a schedule will all help you become more efficient on delivering the basics.

Commit to what is achievable. A major problem in communications is taking on too much at once. There are so many avenues available and communications is an area where there are a lot of different, creative ways to share information. Don’t create projects that are too big to achieve consistently well. Launch initiatives in stages. Once you’ve mastered the basics that have to be done, you can expand what you’re doing.

You can still be creative. Limiting what you do in communications doesn’t mean you can’t be creative. While it might feel restrictive sticking to a few avenues every week, you can still find interesting ways to share your story. I’ve often read that great creativity happens when there are constraints and boundaries. When you’ve learned to be innovative with the basics, think of how better prepared you’ll be when you get launch something new.

Filed under: Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (2)

  • Karen Kubiak
    12:18 PM
    Wed, Mar 4, 2015

    This article is spot on. I’ve spent the first 3 years in my role as communications director setting up and fine tuning the weekly and project systems that keep my team sane. Thank goodness for Formstack and Basecamp. That’s all I’m sayin’. smile

  • Morgan Mathis
    6:42 PM
    Tue, Apr 14, 2015

    Well said, the only problem I have found is getting churches to understand the importance of taking the time to develop and stick to a system in order for it to work.

    It takes a little bit of encouragement, but it is always rewarding to see a church staff’s eyes light up when they see how good communication can be, especially with the technology out there now. I primary focus on mobile platforms for churches and I always get excited when a see church leaders better connecting to their people through the apps I create. God is even in the geeky stuff!

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Death by a Thousand Cuts
Death by a Thousand Cuts
2

Posted April 17, 2019 by Owen Scott

Communications ministry is an always-flowing stream of demands—on your time, energy, and heart. If you’re not careful it could kill you, not in a big show of force, but slowly over a thousand cuts. Take time to set yourself up to thrive in communications ministry.
Podcast: What to do When Your Attendance Drops at Easter
Podcast: What to do When Your Attendance Drops at Easter
0

Posted April 15, 2019 by Bryan Haley

We’re talking with a pastor of a growing church that sees their attendance drop on Easter. What do they do instead?
Clarifying Your Message
Clarifying Your Message
0

Posted April 10, 2019 by Bryan Haley

We’re all busy. What you communicate needs to be clear, concise, and compelling to be as effective as possible.
Podcast: Partnering With Your Community
Podcast: Partnering With Your Community
0

Posted April 8, 2019 by Bryan Haley

Easter is a great time to find new ways to partner with your community. Here’s the story of how one church partnered with their community for an Easter egg hunt.
We’d Love Your Feedback
We’d Love Your Feedback
0

Posted April 3, 2019 by Bryan Haley

Your feedback will help make Church Juice an even-better resource for your church.
The Ultimate List of 25 Free Stock Photo Sites for Churches
The Ultimate List of 25 Free Stock Photo Sites for Churches
4

Posted March 27, 2019 by Bryan Haley

Sometimes stock photos are needed to fill gaps or spark creativity. Here are 25 websites with completely free photos for your church.
Podcast: Knowing Who You Are
Podcast: Knowing Who You Are
0

Posted March 25, 2019 by Bryan Haley

How to pull off an excellent Easter service while being true to who you are.
Talk the Talk: Basics To Developing A Communications Strategy
Talk the Talk: Basics To Developing A Communications Strategy
0

Posted March 20, 2019 by Sherri Jones

Effective communication is the key to keep people connected and move them to action.
Podcast: Advertising Easter
Podcast: Advertising Easter
0

Posted March 18, 2019 by Bryan Haley

What are the best ways to advertise your Easter services and events?
“But No One Told Me!” Tips on Improving Staff Communication
“But No One Told Me!” Tips on Improving Staff Communication
3

Posted March 13, 2019 by Kristen Eleveld

Trying to keep your team in the loop can be overwhelming and frustrating. How do you give people the information they need without overloading their inbox? Read on for some ideas on how to keep your staff up to date—and your day running a little smoother.