Browse
Bethel CRC is a Juicys Winner

Bethel CRC is a Juicys Winner

Posted November 7, 2013 by Jerod Clark

(The Juicys are a way to recognize and reward churches who’ve worked to improve their church communications during the last year.  It includes giving them a grant to jump-start their next project.  This week we're  announcing the 2013 winners.  There are five in total.  Two are larger churches and three are smaller churches.)

If you took everything you use to communicate as a church and laid it on a table, would it all look like it came from the same place?  That’s the question Bethel Christian Reformed Church, a 550-member congregation in Sioux Center, Iowa, asked as they did a communications audit.  The answer was, “No.”

“Without an identity package, outsiders could be tempted to view Bethel CRC as unorganized and uninteresting,” explains Media Specialist Renee Wielenga.  “We knew that was not true.”

Once the new branding was in place, Bethel CRC updated all their touch points: web, Facebook, printed materials and more.  It was updating with a purpose.

Wielenga says, “In our rural Iowa town of Sioux Center — population 7,000 — there are 14 churches. Newcomers to the community have said it's hard to gauge what makes each church different, especially just by looking at outdated websites and mismatched pamphlets to each. As a result, people didn’t know who we really were. We needed to develop a unique image that would help us stand out.”

(Download the whole branding guide here.)

The process Bethel CRC used is fairly simple:

  • Start with an identity package. Organizing such a package helps the church focus on who it is and what its goals are.
  • Create a (small) committee to handle the rebranding process.
  • Use a graphic designer.
  • Create a timeline. Creating an identity package takes time; implementation takes longer. Setting a tentative timeline gives everyone involved in the process a goal to focus on and makes sure the implementation happens once the identity package is set.
  • Understand the process takes longer than anticipated. Such a project teaches patience.

Next, Bethel CRC wants to begin using video to tell their story.  It’s something they think will make them stand out in their community.

“This project is important because very few, if any, churches in our area utilize this tool, so our videos could function as a ‘front door’ more broadly to the Reformed faith for newcomers as well as serve as a ‘best practice for area churches,’” explains Wielenga.

Filed under: Branding, Logo, Church Juice, The Juicys, Communications, Graphic Design, Marketing

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Should You Be a Church Communications Specialist or Generalist?
Should You Be a Church Communications Specialist or Generalist?
0

Posted May 14, 2019 by Robert Carnes

Church communications pros often come in two different varieties: either you’re a specialist, or a generalist. That may be obvious, and you may already know which category you fall into. But it’s still interesting to consider if there are advantages to one over the other.
You’re Not the Boss of Me
You’re Not the Boss of Me
0

Posted May 8, 2019 by Owen Scott

Working in a team is essential to survival in ministry. But working in community is often easier said than done. Here are some practical tools you can put in place to lead effectively in your team environment.
A Crowd Attracts a Crowd
A Crowd Attracts a Crowd
0

Posted May 6, 2019 by Joe Gallant

Your community is a great source of content to share with... your community! Find out how to use your existing community to attract new people in!
Post What You Preach
Post What You Preach
0

Posted April 29, 2019 by Joel Gorveatte

If we’re not careful, church communications can be limited to information, sign-ups, and advertising for the next knitting club event. What if it is an opportunity for so much more?
Death by a Thousand Cuts
Death by a Thousand Cuts
2

Posted April 17, 2019 by Owen Scott

Communications ministry is an always-flowing stream of demands—on your time, energy, and heart. If you’re not careful it could kill you, not in a big show of force, but slowly over a thousand cuts. Take time to set yourself up to thrive in communications ministry.
Podcast: What to do When Your Attendance Drops at Easter
Podcast: What to do When Your Attendance Drops at Easter
0

Posted April 15, 2019 by Bryan Haley

We’re talking with a pastor of a growing church that sees their attendance drop on Easter. What do they do instead?
Clarifying Your Message
Clarifying Your Message
0

Posted April 10, 2019 by Bryan Haley

We’re all busy. What you communicate needs to be clear, concise, and compelling to be as effective as possible.
Podcast: Partnering With Your Community
Podcast: Partnering With Your Community
0

Posted April 8, 2019 by Bryan Haley

Easter is a great time to find new ways to partner with your community. Here’s the story of how one church partnered with their community for an Easter egg hunt.
We’d Love Your Feedback
We’d Love Your Feedback
0

Posted April 3, 2019 by Bryan Haley

Your feedback will help make Church Juice an even-better resource for your church.
The Ultimate List of 25 Free Stock Photo Sites for Churches
The Ultimate List of 25 Free Stock Photo Sites for Churches
5

Posted March 27, 2019 by Bryan Haley

Sometimes stock photos are needed to fill gaps or spark creativity. Here are 25 websites with completely free photos for your church.