Browse
Benefits of Using a Professional Email System

Benefits of Using a Professional Email System

Posted April 7, 2016 by Jerod Clark

Your church relies on email to keep members informed. (If not, here’s our case for why you should.) But simply having an email list by itself doesn’t mean you’re effectively communicating with people. Over the next couple of blog posts, we’re going to look at ways to make sure your email communication is read and not banished to the trash folder.

Let’s start with looking at the advantages of using a professional email management system. It’s a big step forward from just using an employee email account. If email management isn’t built in to some other software service you’re already using, or if you’re wanting to make a switch, we really like MailChimp. We have no affiliation with the company, but are fans of their easy to use interface and free basic level.  

 

Signup/Unsubscribe Management

List management is one of the biggest hassles in email communication. Knowing who needs to stay on the list and handling email address changes are burdensome when done manually. Professional systems let you create online forms for your website where people can subscribe to your list. Plus, they allow users to change email addresses or unsubscribe on their own. Not only does automation make your life simpler, it also keeps you compliant with CAN-Spam privacy laws in the U.S. and the Canadian Anti-Spam Legislation regarding email communication. 

 

Templates

A well-designed email is a simple reality with professional systems. Plug in pictures, add some text and insert buttons people can click for more information. All of this is easily done without much technical know-how needed. Plus, when an email is formatted well, people are more likely to read it.

 

Metrics

Once you’ve sent an email, there won’t be any question of whether people are interacting with it or not. Professional email systems give you analytics on how many people opened the email, clicked through on links and more. You’ll have access to tangible evidence on what topics and formats work effectively in your email strategy, letting you fine-tune future campaigns to get better interaction.

 

Sub Lists

It’s likely you have a church-wide email list where you share news with the entire congregation. There are lots of sub-groups you need to reach, too. An email system lets you filter folks into unique lists for different needs. For example, your men’s group has different priorities than your women’s ministry. Communicating with them through separate lists lets you be more targeted in your message, which hopefully will lead to better engagement with the groups.

 

Testing

There are few things worse for a church communicator than sending out an email only to learn it’s formatted wrong or not displaying correctly. Systems like MailChimp or Constant Contact allow you to see what your email will look like on various devices and in different browsers. Plus, you can send yourself, or team, a test email to make sure everything is good before firing it off to the whole congregation.

 

Automation

The easiest way to think about automation is creating a set of evergreen emails that get delivered based on a user’s action without you having to do anything after initial setup. A common email automation is a welcome series. Here’s how it works. After a subscriber has been a part of your list for several days, they could receive an automated email letting them know what to expect from being a part of the group. That might be followed up a few days later with an email about your church’s missions and vision. After a month, maybe they get an email about volunteer opportunities or membership options. You choose the content, create the emails and set parameters for when they are sent. Another, simpler automation is sending an email on someone’s birthday. Click here for a more in-depth look at automation.  

Filed under: Communications, Email

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • John & Dianne de Vos
    5:15 PM
    Fri, Apr 8, 2016

    Please don’t complicate things or people and I will unsubscribe!

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.
Why Branding?
Why Branding?
0

Posted November 30, 2018 by Tyler Rominger

A good brand (and brand strategy) can bring a sense of purpose and focus to an otherwise rudderless operation.
Brand Guide Examples
Brand Guide Examples
0

Posted November 22, 2018 by Bryan Haley

Here are some great examples of brand guides. Use these examples as inspiration as you develop your own guide.
Who Are You?
Who Are You?
0

Posted November 20, 2018 by Joe Gallant

What does it mean to brand your church in the digital age? Here are some helpful tips on creating and applying a brand across multiple formats. Hint: it’s about more than a logo!
Logos Don’t Have To Be Literal
Logos Don’t Have To Be Literal
3

Posted November 15, 2018 by Jerod Clark

A great logo for your church is one that reflects who you are; it doesn't necessarily need to be literal.
Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?
After the Event
After the Event
0

Posted October 30, 2018 by Joe Gallant

You've followed all of Church Juice's tips for planning a church event. Promotion has begun, logistics have all been organized. There's a real buzz around the church and community, and people are excited about attending. So what now? How do you plan for after the event has taken place?