Browse
Benefits of Using a Professional Email System

Benefits of Using a Professional Email System

Posted April 7, 2016 by Jerod Clark

Your church relies on email to keep members informed. (If not, here’s our case for why you should.) But simply having an email list by itself doesn’t mean you’re effectively communicating with people. Over the next couple of blog posts, we’re going to look at ways to make sure your email communication is read and not banished to the trash folder.

Let’s start with looking at the advantages of using a professional email management system. It’s a big step forward from just using an employee email account. If email management isn’t built in to some other software service you’re already using, or if you’re wanting to make a switch, we really like MailChimp. We have no affiliation with the company, but are fans of their easy to use interface and free basic level.  

 

Signup/Unsubscribe Management

List management is one of the biggest hassles in email communication. Knowing who needs to stay on the list and handling email address changes are burdensome when done manually. Professional systems let you create online forms for your website where people can subscribe to your list. Plus, they allow users to change email addresses or unsubscribe on their own. Not only does automation make your life simpler, it also keeps you compliant with CAN-Spam privacy laws in the U.S. and the Canadian Anti-Spam Legislation regarding email communication. 

 

Templates

A well-designed email is a simple reality with professional systems. Plug in pictures, add some text and insert buttons people can click for more information. All of this is easily done without much technical know-how needed. Plus, when an email is formatted well, people are more likely to read it.

 

Metrics

Once you’ve sent an email, there won’t be any question of whether people are interacting with it or not. Professional email systems give you analytics on how many people opened the email, clicked through on links and more. You’ll have access to tangible evidence on what topics and formats work effectively in your email strategy, letting you fine-tune future campaigns to get better interaction.

 

Sub Lists

It’s likely you have a church-wide email list where you share news with the entire congregation. There are lots of sub-groups you need to reach, too. An email system lets you filter folks into unique lists for different needs. For example, your men’s group has different priorities than your women’s ministry. Communicating with them through separate lists lets you be more targeted in your message, which hopefully will lead to better engagement with the groups.

 

Testing

There are few things worse for a church communicator than sending out an email only to learn it’s formatted wrong or not displaying correctly. Systems like MailChimp or Constant Contact allow you to see what your email will look like on various devices and in different browsers. Plus, you can send yourself, or team, a test email to make sure everything is good before firing it off to the whole congregation.

 

Automation

The easiest way to think about automation is creating a set of evergreen emails that get delivered based on a user’s action without you having to do anything after initial setup. A common email automation is a welcome series. Here’s how it works. After a subscriber has been a part of your list for several days, they could receive an automated email letting them know what to expect from being a part of the group. That might be followed up a few days later with an email about your church’s missions and vision. After a month, maybe they get an email about volunteer opportunities or membership options. You choose the content, create the emails and set parameters for when they are sent. Another, simpler automation is sending an email on someone’s birthday. Click here for a more in-depth look at automation.  

Filed under: Communications, Email

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • John & Dianne de Vos
    5:15 PM
    Fri, Apr 8, 2016

    Please don’t complicate things or people and I will unsubscribe!

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Raising the Evangelistic Temperature
Raising the Evangelistic Temperature
0

Posted February 22, 2018 by Ernesto Alaniz

Every pastor wants to see their church family make an impact on the surrounding community. Here are some easy steps you can take to train your people to actively invite their friends and neighbors to church.
The Communicator
The Communicator
0

Posted February 20, 2018 by Bryan Haley

Gone are the days when everything can be communicated effectively via the church bulletin. In a world of full of competing messages, it’s time that churches start investing in people who can help the church be more effective in its messaging.
Jumpstart: A One-Day Event in Vancouver
Jumpstart: A One-Day Event in Vancouver
0

Posted February 14, 2018 by Bryan Haley

Jumpstart is a one-day event for church communicators.
Are Your Sunday Services Guest-Friendly?
Are Your Sunday Services Guest-Friendly?
0

Posted February 13, 2018 by Bryan Haley

For a lot of churches, guests do not feel welcomed on Sunday morning. Are your Sunday services guest-friendly? Here are some things to think about.
How to Achieve Your Church’s Vision with Volunteers
How to Achieve Your Church’s Vision with Volunteers
2

Posted February 8, 2018 by Bryan Haley

Tons of churches struggle with building volunteer teams. We want the congregation to get involved in the ministry of the church, but how do we relay that desire?
Facebook: From Calendar to Community
Facebook: From Calendar to Community
1

Posted February 6, 2018 by Ernesto Alaniz

Many of your members, regular attenders, and guests are on Facebook. There are ways to make your church’s Facebook Page a place that they will like to visit.
Making the Audience the Hero of Your Story
Making the Audience the Hero of Your Story
0

Posted February 1, 2018 by Robert Carnes

The Hero’s Journey is a storytelling framework that’s been used since ancient mythology. You can use this same method at your church to make your audience the hero of the story.
Why Every Pastor Should Blog
Why Every Pastor Should Blog
2

Posted January 30, 2018 by Ernesto Alaniz

Why should I, a busy pastor, take time to write a blog? What purpose could this serve?
You’ve Got This: A new book for church communicators
You’ve Got This: A new book for church communicators
1

Posted January 24, 2018 by Bryan Haley

You’ve Got This is a pep-talk for church communicators in book form.
Hosting a Legal Super Bowl Party
Hosting a Legal Super Bowl Party
0

Posted January 23, 2018 by Bryan Haley

Many churches plan to host a Super Bowl party in the coming weeks. But what can you do to avoid trademark infringement and ensure your party is legal?