Browse
A Church Customer Service Lesson in the Mobile Payment Wars

A Church Customer Service Lesson in the Mobile Payment Wars

Posted November 1, 2014 by Jerod Clark

If you’re a techy person, you’ve seen the fight that’s brewing in the mobile payment sphere. Just as Apple launched their new Apple Pay system - where people can use their iPhone instead of a plastic card - stores began pulling the plug on the cash registers that can accept that type of payment.

The move has nothing to do with the popularity of mobile payments. Instead, on its face, it’s about money. Large retailers like Walmart, CVS and Home Depot are in the middle of developing their own system, called CurrentC, which they will want people to use instead. They’ll save the fees associated with swiping credit cards or paying mobile system owners like Apple.

You may ask why is a church communications blog talking about retail payments? The answer is when you peel away all of the layers of this brouhaha, there is a core customer service debate at its root.

Here’s the lesson for churches:  There is a difference between forcing people to do what you think is right instead of listening to them and serving their needs.

CurrentC retailers want to force mobile payment users into their technology so they can grow business. They want to analyze your data to learn more about you as a customer so they can market to you. Plus, they want to eliminate the credit card swipe fees to make larger profits.

And Apple is in the business of making money, too. They get a small slice every time someone uses Apple Pay. But their technology is more in line with what their customers want. The payment app is easy to use. You tap a cash register pad and confirm the purchase with a fingerprint. Apple doesn’t collect any data about you and your payment information is actually disguised to make it harder to steal.

Don’t get me wrong. I’m pro-business. But from a philosophy standpoint I believe it’s always good to give customers what they want. In the end that makes them fonder of your organization and ultimately will help them be more loyal to you. As a customer, I love the ease and security of Apple Pay. I don’t want to be forced into something else.

Churches often have the same struggle.  The gospel is a message that isn’t changing. From that perspective, we’re like a business that has its own priorities. We shouldn’t compromise God’s Word just to attract people. Yet we do have to do a better job of understanding our congregations and surrounding communities. How are we reaching them? How can our communication be tailored to be relevant to their needs? We can't just rely on what worked in the past.

Churches should not be a closed door “my way or the highway” organization. Jesus tailored His uncompromising message to communicate with people in their context. 

Filed under: Communications

About the Author

Jerod Clark

Jerod joined ReFrame Media in 2007 and built Church Juice from scratch. He poured all his passion for branding, marketing, and messaging into the ministry, publishing e-books, blog posts, and speaking at conferences to help churches energize their communications. He also served as ReFrame’s in-house graphic designer. Before beginning his work at Church Juice, Jerod was a local TV news reporter. In 2016, Jerod stepped away from the ministry to pursue interests in marketing and communications on new horizons.

Don't miss a post

Join our email list

Comments (1)

  • Jane Runge Darlage
    9:57 AM
    Sat, Nov 1, 2014

    Wow! Thanks for some very thought-provoking content! As our growing church prepares to launch a new brand and updated website, plus a tiered communications plan to serve multi-generations of church-goers, it is good to keep in mind that one size does NOT fit all, and there was room for ALL is Jesus’ ministry.  Thanks!

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?
After the Event
After the Event
0

Posted October 30, 2018 by Joe Gallant

You've followed all of Church Juice's tips for planning a church event. Promotion has begun, logistics have all been organized. There's a real buzz around the church and community, and people are excited about attending. So what now? How do you plan for after the event has taken place?
Maximizing Christmas Eve
Maximizing Christmas Eve
2

Posted October 18, 2018 by Ernesto Alaniz

Many churches have learned the impact of a special holiday gathering. Christmas Eve may be the easiest invite to our unsaved friends all year. Here’s some things to consider as you plan your gathering.
The Best Form of Marketing
The Best Form of Marketing
0

Posted October 16, 2018 by Bryan Haley

There are a lot of ways you could be advertising for your next outreach event. Here’s the best way you can communicate what’s happening at your church.
Sharing Church Photos Online
Sharing Church Photos Online
6

Posted October 11, 2018 by Bryan Haley

Sharing images and video of events is a great way to share stories and celebrate what's happening in your church. But that also means we need to talk about privacy, expectations, and good practices.
The Real Mission of Big Events
The Real Mission of Big Events
0

Posted October 9, 2018 by Jeanette Yates

We want our church to be missional. What if our big attractional church event is actually vital to the mission?
How to Use Social Media for Outreach Events
How to Use Social Media for Outreach Events
1

Posted October 4, 2018 by Jordan Gorveatte

Social media and the internet mean there are ways to draw people into your church’s events that are relatively easy and extremely cost-effective. As we discuss how to use social media to draw people in for these events, we’ll identify three steps: inform, compel, and invite.
Planning Your Fall Outreach: Think Follow-Up First
Planning Your Fall Outreach: Think Follow-Up First
0

Posted October 2, 2018 by Bryan Haley

We put a lot of time into our fall outreach events, bringing new families to our church. But what happens after the event is over is just as important as the lead-up to the event.