Browse
5 Tips to Creating Landing Pages for Your Church Website

5 Tips to Creating Landing Pages for Your Church Website

Posted March 8, 2018 by Brad Vos

Jane just moved to a new town. She grew up in a Lutheran church and would like get connected with a similar church in her new town. Jane does a quick search online to check out her options. While your church isn’t Lutheran, your denomination has similar historical roots or worship practices. There are very few Lutheran churches in your area, so you might be a the best fit for her. How can she find this out?

Carlos has become convinced that expositional style preaching is important. His current church preaches topically. Carlos types “expositional preaching” and your city in the search engine. How can your church be more likely to appear in his search results since your pastor is an expositional preacher?

The answer to both of these questions is landing pages. The term landing page often applies to a page advertisers use to get you to buy their product or service. These pages target the terms you searched for or an online advertisement you clicked on.  

Churches can also use landing pages to help people connect with their body of believers. Many people like Carlos and Jane are looking for specific things (keywords) related to church. They may be looking for a particular denomination (Presbyterian, Anglican, Methodist), a theological perspective (reformed, Arminian), style of preaching (topical or expositional), or worship (contemporary, traditional, liturgical). Your church might be a good fit. They just don’t know this.  Your landing page can help them make this connection.

I pastor a Christian Reformed church. If someone searches online for a reformed church, we should be a top result because there are only a few in our area. Our denomination has some strong similarities to some Presbyterians and Lutheran denominations. We have folks from those backgrounds who are a part of our congregations. Search engines, and people looking for these kinds of churches, might not understand these similarities. I use a landing page to build a stronger connection for them.

Here are the important components to use to maximize your chances of search engines finding you.

  • Page Web Address: You want the landing page web address to include the keyword you want to highlight. yourchurchdomain.org/keyword or yourchurchdomain.com/keyword-phrase.  
  • Page Title: Your page title or heading should also highlight the keyword. Questions or a brief statement are all you need. Are you looking for a Presbyterian Church?  Expositional preaching is important to our church.
  • Image or video: Include an image or video that focuses on the keyword or has a similar feel to your homepage. It could be a short video of your pastor explaining the similarities between your church and the denomination you are trying to highlight. It could also be an image that relates to the keyword. A good example might be the pastor preaching for expositional preaching or the worship team singing for contemporary worship.
  • Brief Description: It is also important to include a brief paragraph that connects your church to the keyword. Tell your audience why the topic is important or how you are connected to their search term. Be honest If you aren’t a part of a denomination make that clear, but phrase things in a positive way so that people feel welcome.  
  • Call To Action: Use a button or text linked to another page on your website that encourages people to investigate your church more. “Click here if you want to learn about our church!”

One final word of caution, don’t go overboard with landing pages. Too many landing pages will dilute your message and make search engines think your website is spam. Find one or two denominations that are similar to your church. Highlight a few things that make your church unique. If you are at a loss for where to begin, ask your first time guests what they searched for to find your church and recent members what attracted them to your church.

Church landing pages can be a powerful tool to help people find your church. A little work can help searchers make a connection to your church they wouldn’t have otherwise made.

Filed under: Website

About the Author

Brad Vos

Brad Vos is the Pastor of CrossWay Church in Battle Ground, WA. Brad is also the creator of ChurchWP.net, a resource to help churches create their own WordPress website.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

How Much Time Is Enough Time? Best Practices for Church Event Timelines
How Much Time Is Enough Time? Best Practices for Church Event Timelines
2

Posted December 11, 2018 by Jeanette Yates

Churches often underestimate the amount of time needed to share information about, or promote events and services. Doing this can not only frustrate your team but hinder volunteers and attendee participation. Here’s how to make sure your communications are timely and effective.
How to Run an Effective Team Planning Meeting
How to Run an Effective Team Planning Meeting
0

Posted December 6, 2018 by Carrie Evans

A yearly planning meeting can help your team align, have fun together, invigorate your vision, develop a communications plan, and break down ministry silos.
Getting Strategic With Your Church Blog
Getting Strategic With Your Church Blog
1

Posted December 4, 2018 by Joe Gallant

I get asked, “Should we have a blog on our church website?” My usual answer is a helpful “maybe!” Let’s explore some of the common pitfalls, and some helpful strategies for making the most of a church blog.
Why Branding?
Why Branding?
0

Posted November 30, 2018 by Tyler Rominger

A good brand (and brand strategy) can bring a sense of purpose and focus to an otherwise rudderless operation.
Brand Guide Examples
Brand Guide Examples
0

Posted November 22, 2018 by Bryan Haley

Here are some great examples of brand guides. Use these examples as inspiration as you develop your own guide.
Who Are You?
Who Are You?
0

Posted November 20, 2018 by Joe Gallant

What does it mean to brand your church in the digital age? Here are some helpful tips on creating and applying a brand across multiple formats. Hint: it’s about more than a logo!
Logos Don’t Have To Be Literal
Logos Don’t Have To Be Literal
3

Posted November 15, 2018 by Jerod Clark

A great logo for your church is one that reflects who you are; it doesn't necessarily need to be literal.
Branding is Not a Bad Word
Branding is Not a Bad Word
1

Posted November 13, 2018 by Chris Hunt

Brand isn’t a bad word and your church can make good use of branding principles. Good branding is authentic and consistent. It’s easy to overthink your brand, so keep it simple.
Why Your Church Needs a Brand
Why Your Church Needs a Brand
0

Posted November 6, 2018 by Robert Carnes

Branding can feel like a bad thing within the church. In reality, that’s not the case. It’s not in the Bible so why do we need to talk about it? How we represent ourselves can impact who we’re able to build relationships with.
What is Branding?
What is Branding?
0

Posted November 1, 2018 by Bryan Haley

Whether you realize it or not, your church has a brand. What is a brand? What can you do to help your church’s brand?