Browse
5 Strategies for Better Communication in 2018

5 Strategies for Better Communication in 2018

Posted April 16, 2018 by Bryan Haley

The first quarter of 2018 is already behind us. That means the holiday season is officially over, Easter and spring break have passed, and now we’re getting into planning for the summer and future seasons of our church. Here are five things I think will help your church communication as you plan for the rest of 2018 and into the next several years.
 

Be visual

In every piece of communication material you have, whether that’s online or on paper, find a way to add images. Put a face to the story. Add a graphic. This isn’t randomly picking something from your 1990s clipart collection. It’s finding relevant art to advance your story. Rely on more visuals and less on words in everything you do. There are quality (and free!) stock image resources available, but the best option is to use visuals people will connect to—meaning photos of real people and places in your church.
 

Simplify what you’re doing

We tend to complicate communication. But the more cluttered we are, the less effective we’ll be. There are two great ways to simplify your communication streams. First, evaluate everything you’re doing. Do you really need it all? If there are ineffective things you do just because that’s the way it’s always been done—get rid of them. The second way to simplify is to say more with less. Condense your writing. Reduce the number of announcements you make Sunday mornings. Chop the number of items in the weekly email. It’s not easy to be simple, but it’s a lot more effective in reaching people.
 

Commit to consistency

While you may have multiple communication avenues, they don’t act independently. They need have the same look, feel and language. If you put everything next to each other, would it look like it’s coming from the same organization? Consistency can be one of the toughest things to achieve in a church, but reeling in rogue communications pieces and giving everything a consistent feel will make your church a better communicator.
 

Have realistic expectations of the platforms you use

No single platform or tool will save the day or reach everyone. We all know that, yet we’ll build up something, like launching a Facebook page or adding a feature to a website, to the point we think it will solve all our problems. Be realistic going in to anything. Facebook won’t reach everyone. A new feature or content stream isn’t going to make 100 percent of your congregation automatically plugged in to what you’re doing. Look at how everything you do works together and don’t put all your hope into one thing.
 

View what you’re doing as discipleship

Every facet of ministry is discipling someone—sometimes that means the volunteer is being discipled. Other times that means that the whole ministry is “discipleship,” but it’s time we begin to view everything we do as a form of making disciples. Your job as communicator is no different. How can you build up disciples? What can you do better if you’re viewing ministry as discipleship?

 

I get it. There’s a lot going on. We can talk about strategy all day, but real change isn’t going to happen until we transform ideas into action. So, whether that’s something on this list, or something different that your church needs, commit to making those changes.

 

What are you doing to improve communications in 2018?


 

This is an updated article originally written by Jerod Clark.

Filed under: Communications, Leadership, Creative Process, Marketing, Social Media, Website

About the Author

Bryan Haley

Bryan joined the ReFrame Media team in 2017 with a passion to help churches reach people with the gospel using effective church communications. As producer for Church Juice, Bryan helps congregations energize their church communications by overseeing the Church Juice blog, publishing in-depth ebook resources, and developing training on topics like marketing, branding, social media, internal communications, and website development.

Bryan brings years of communication and outreach experience gained both in full-time church ministry and the field of church website design. Bryan and his wife, Denae, enjoy Michigan summers, Detroit sports, and family time.

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Death by a Thousand Cuts
Death by a Thousand Cuts
2

Posted April 17, 2019 by Owen Scott

Communications ministry is an always-flowing stream of demands—on your time, energy, and heart. If you’re not careful it could kill you, not in a big show of force, but slowly over a thousand cuts. Take time to set yourself up to thrive in communications ministry.
Podcast: What to do When Your Attendance Drops at Easter
Podcast: What to do When Your Attendance Drops at Easter
0

Posted April 15, 2019 by Bryan Haley

We’re talking with a pastor of a growing church that sees their attendance drop on Easter. What do they do instead?
Clarifying Your Message
Clarifying Your Message
0

Posted April 10, 2019 by Bryan Haley

We’re all busy. What you communicate needs to be clear, concise, and compelling to be as effective as possible.
Podcast: Partnering With Your Community
Podcast: Partnering With Your Community
0

Posted April 8, 2019 by Bryan Haley

Easter is a great time to find new ways to partner with your community. Here’s the story of how one church partnered with their community for an Easter egg hunt.
We’d Love Your Feedback
We’d Love Your Feedback
0

Posted April 3, 2019 by Bryan Haley

Your feedback will help make Church Juice an even-better resource for your church.
The Ultimate List of 25 Free Stock Photo Sites for Churches
The Ultimate List of 25 Free Stock Photo Sites for Churches
4

Posted March 27, 2019 by Bryan Haley

Sometimes stock photos are needed to fill gaps or spark creativity. Here are 25 websites with completely free photos for your church.
Podcast: Knowing Who You Are
Podcast: Knowing Who You Are
0

Posted March 25, 2019 by Bryan Haley

How to pull off an excellent Easter service while being true to who you are.
Talk the Talk: Basics To Developing A Communications Strategy
Talk the Talk: Basics To Developing A Communications Strategy
0

Posted March 20, 2019 by Sherri Jones

Effective communication is the key to keep people connected and move them to action.
Podcast: Advertising Easter
Podcast: Advertising Easter
0

Posted March 18, 2019 by Bryan Haley

What are the best ways to advertise your Easter services and events?
“But No One Told Me!” Tips on Improving Staff Communication
“But No One Told Me!” Tips on Improving Staff Communication
3

Posted March 13, 2019 by Kristen Eleveld

Trying to keep your team in the loop can be overwhelming and frustrating. How do you give people the information they need without overloading their inbox? Read on for some ideas on how to keep your staff up to date—and your day running a little smoother.