For many, spring is a time of motivation. The changing of the seasons get people excited to do new things or clean up old stuff. So why not give a little seasonal makeover to your church’s website? Here are three things you could do to spruce up your website to make it more effective.
- Tell more stories. Personal connections always tell a more powerful story than just words that make up a description. For example, if you’re talking about what your women’s ministry offers, don’t just make a list. Find someone involved in the ministry and tell her story. Get to the root of what made a difference for that person. Tell her story as a way to compel others to join in. Add pictures. Use video. Whatever technology level your church is comfortable using, do it to tell a story. Someone new who’s looking to become more involved in a ministry will be far more likely to take action when you tell a good story. Just a list of what you do is more likely to get skipped over.
- Add more real life pictures. Get rid of the exterior pictures of your church. Ditch the pictures of an empty sanctuary. Reduce your reliance on stock photography, too. Instead add pictures that show people in your church. Show them in action. Give site visitors a real-life look at who you are. Yes, the issue of privacy comes up, but don’t let it be a barrier. The main concern is regarding talking pictures of kids. It’s common practice to give parents a chance to opt-out when they first bring their child to the children’s area. Figure out your policy and move forward from there.
- Simplify your website navigation. Can visitors easily find the information they’re looking for? How about your regular attenders? Are your menu bar items easy to understand and well organized? No one likes to dig for information. Looks for ways to simplify your menus by grouping information. There is no magic number for the number of menu headings you should have; some will recommend a max of five to seven. That’s a fine guideline, but the bottom line should be to do what works for you in keep things simple.
Have you been doing some website spring cleaning this year? If so, what changes are you making?