Guiding a church through denominational change is daunting. What could be a decisive decision was actually a time of unity at First Presbyterian Church thanks to a strategic communications plan focusing on togetherness.
The monthly newsletter at Memorial Presbyterian Church was losing steam and effectiveness. Yet MPC knew from surveying data that members still wanted print communication. That led to the creation of a new magazine written by church and community members that better links the congregation with its neighbors.
Meaningfully connecting congregations with the missionaries they support around the world can be tough. Gashland Evangelical Presbyterian Church built a mission lobby using a mix of traditional and digital media that has led to increased awareness, higher levels of giving and a better sense of community.
Heyward Street Church is proof that good branding done with intentional planning isn't something just reserved for large churches. This church of 50 went from a generic, denomination based logo to one that better shares their community focused vision.