Browse

The Power of Quality

Posted November 15, 2010 by Jerod

“We have a saying out here in Los Angeles that ‘Hollywood is great at making fake things look real, and the church is great at making real things look fake.’ Hollywood understands the power of quality.”

This is a tiny excerpt from a Q&A session Church Marketing Sucks did with filmmaker, writer and media consultant Phil Cooke.

I’m drawn to this quote from Phil because it sums up a lot of thoughts that have been floating around in my head lately about what’s going wrong in many churches.  While I still need to flesh out some of these thoughts, here are a few bullet points of ways I believe a lack of quality control is hurting the message churches are trying to share.

  • Inconsistent communication.  The experience inside the worship center should match the message you’re sending on the outside.  Does the look and feel of your website match the look and feel of a worship service?  Do you use the same language during a service that you use elsewhere (weekly emails, postcards, website, etc.)?  There should be no disconnect when someone walks into the sanctuary.   
  • Varying quality level.  One weekend’s worship service can be awesomely well produced--and the next, unbearably bad.  Find a way to be consistent from week to week.  Put effort into thoughtful planning.  Yes, it takes time, but your congregation deserves consistency and it will actually encourage them to share your church with others.
  • Lack of leadership.  When there’s no leadership, there’s little quality control.  Someone has to inspire and monitor.    
  • No real visioning.  A vision statement alone is not vision.  True vision becomes part of a church’s DNA--it affects everything they do.  Real vision forces people to make tough decisions about ministry priorities.  Too often, instead of making those tough decisions, churches focus on and fund things that shouldn’t be priorities, which distracts from the quality of a church’s real passion.
  • Saying yes too much.  There isn’t quality control unless someone says no once in awhile.  Every idea isn’t awesome.  Failure can actually spawn and inspire great things.  Embrace the Nancy Reagan mantra and just say no.

While this list may veer away from Phil’s original point, I think all of these things have some affect on whether things appear to be real or not.  Reality involves planning.  Reality means making decisions.  Reality is full of intentionality.  As Phil also said, “There’s a lot of choices out there, so we need to be intentional, strategic, honest and authentic if we’re going to get their attention.”

That’s my list.  Where do you see quality being an issue?  Any examples where intentional thought about quality has changed the way you do church?

Filed under: Branding, Mission and Vision, Communications, Marketing

Don't miss a post

Join our email list

Comments (0)

Leave a Comment

Share your thoughts about this blog post with us.
All fields are required.

Recent Posts

Measuring Success and Brand Unity: 2 Lessons from Coca-Cola
0

Posted January 28, 2016 by Jerod

Coca-Cola is ending it's popular advertising campaign and the process provides a good lesson for churches who struggle in the areas of measuring success and creating a unified brand.
Content Marketing Basics for Churches
0

Posted January 19, 2016 by Jerod

Content marketing may seem like another business term you, but it's at the core of what you're already doing in communications.
Top Posts of 2015
0

Posted December 28, 2015 by Jerod

Website design, bulletin strategy, common communication mistakes and more. Here are the five you liked the most in 2015.
Balancing Christmas Tradition with Creativity
0

Posted December 10, 2015 by Jerod

Church creatives are always looking to do something new, but Christmas is a time where many people want to embrace tradition. How do you find the right balance?
Last Minute Christmas Preparation
0

Posted December 3, 2015 by Jerod

Although your Christmas plans are pretty much finalized, there still may be some small changes you can make so the season is more impactful.
First Presbyterian Church Douglasville is a Juicys Winner - Denominational Change
0

Posted November 20, 2015 by Jerod

Guiding a church through denominational change is daunting. What could be a decisive decision was actually a time of unity at First Presbyterian Church thanks to a strategic communications plan focusing on togetherness.
Memorial Presbyterian Church is a Juicys Winner - Magazine
3

Posted November 19, 2015 by Jerod

The monthly newsletter at Memorial Presbyterian Church was losing steam and effectiveness. Yet MPC knew from surveying data that members still wanted print communication. That led to the creation of a new magazine written by church and community members that better links the congregation with its neighbors.
Gashland Evangelical Presbyterian Church is a Juicys Winner - Missions Display
3

Posted November 18, 2015 by Jerod

Meaningfully connecting congregations with the missionaries they support around the world can be tough. Gashland Evangelical Presbyterian Church built a mission lobby using a mix of traditional and digital media that has led to increased awareness, higher levels of giving and a better sense of community.
Heyward Street Church is a Juicys Winner - Branding
0

Posted November 17, 2015 by Jerod

Heyward Street Church is proof that good branding done with intentional planning isn't something just reserved for large churches. This church of 50 went from a generic, denomination based logo to one that better shares their community focused vision.
Fairborn UMC is a Juicys Winner - Social Media Strategy
0

Posted November 16, 2015 by Jerod

Like many churches, Fairborn United Methodist Church was chugging along with their social media efforts. They were getting good interaction, but realized they didn't have a strategic plan. See what the did to change that.