Posted April 02nd 2014 @ 10:27 am by Jerod
Fresh air. Melted snow. As a Chicagoan, I’m optimistic that warm weather will soon be here to stay. The joy of warmth also comes with the task of cleaning up the mess winter left behind.
If the change of seasons motivates you to do something new, here are five tips for sprucing up your church website.
- Add pictures of your people in action across the entire site. If there are images of people on your site, they should be your congregation, not stock photography. Beyond that, adding more...
Posted March 13th 2014 @ 12:43 pm by Jerod
I’ve always been terrified by the way my childhood church welcomed new people. Near the beginning of the service, the pastor asked guests to stand up so they could be recognized. That alone was awkward. Then an usher ran around and gave each visitor a bag of microwave popcorn with some church literature attached. You could see the embarrassment on the faces of the people standing up as they waited. It was where “awkward” met “get me out of here!” Finally, after all the popcorn was...
Posted July 26th 2013 @ 8:45 am by Jerod
Tim Peters is a church communications strategist and creator of Sayge Resources. He's consulted hundreds of churches and non-profit organizations in the areas of marketing, communications and technology.
What you communicate to people is what they expect will happen.
Why does guest experience matter?
- It impacts your brand.
- It impacts return visits
How do you communicate experience?
- Determine who you are
- Communicate who you are. If you don’t know who you are you will communicate...
Posted May 07th 2013 @ 9:39 am by Jerod
Your people make a difference. Pastors, staff, volunteers and your entire congregation represent your church in the community. The words they say and the way they act communicate something about who you are as an organization. When others interact with them, they are forming an opinion about your church based on those people, even if they’ve never visited your building, or seen your brochure or website.
A damaged tree in my front yard really enforced this idea that any single person can...
Posted April 09th 2013 @ 2:08 pm by Jerod
Visiting your website should feel like stepping onto your church’s property. This is especially true when you’re thinking about catering to a first time visitor. It’s been said by many folks, including myself, that your church’s website is your new front door. So here are a few things you can do to make your site a little more visitor friendly.
Spread out the information. You don’t cram all of the stuff in your church into one room, right? Well, you shouldn’t squeeze every piece of...
Posted March 06th 2013 @ 1:20 pm by Jerod
There’s a grocery chain with stores near my house and work that I’ve boycotted on and off for the last several years. It has nothing to do with their politics, prices or selection. Instead it all comes down to customer service.
I’m reminded of a concept I first learned about from Phil Cooke. Basically anyone in your organization can be your brand at any moment.
Sometimes the brand at the moment for the grocery chain is the customer service worker who’s more focused on a conversation...
Posted December 18th 2012 @ 3:28 pm by Jerod
My dad and I shop in different ways. While we’re both Apple kind of guys, where we buy those slick looking devices differs. You see, even though we live in different states, we share something about our locations. For both of us Best Buy is the closest electrics retailer and the nearest Apple Store is about 30 minutes away. Yet when we are looking to buy the latest Apple gadget or accessory, I make the drive to the Apple Store and he ends up walking through the doors underneath the big,...
Posted June 05th 2012 @ 10:05 am by Jerod
Jonathan Malm writes and speaks about the creative process. He created and edits ChurchStageDesignIdeas.com and Sunday|Magazine–a free online magazine about the creative side of Sunday mornings at church. Jonathan and his wife live in Dallas, Texas.
It’s not about being cool. That draws people to you, not to Christ. That doesn’t mean you can’t be creative.
It’s not the graphical elements that will be memorable. Think outside of the screen and the...
Posted April 03rd 2012 @ 9:24 am by Jerod
Churches can be great at putting together an amazing worship experience for Easter, but not so good at doing follow-up the next week. We all know the importance of Easter—along with the opportunity and openness to reach new people in our community.
It’s not uncommon to ramp it up for Easter and then take the next week off. However, it’s that following week where we have just as much opportunity to make an impression on someone new. It’s also our chance to show how the church helps...
Posted November 28th 2011 @ 4:22 pm by Jerod
My mother-in-law was shocked after church this past Sunday. It had nothing to do with the service we went to, but instead the reaction my wife and I had to it. We both liked it. It harkens back to the classic Life cereal commercials where there’s no conceivable way Mikey would like a healthy morning meal, but in disbelief he liked it.
See, the churches my wife and I have attended in our lives are fairly contemporary. New music fills the theater-like worship center while churchgoers...