Posted August 21st 2013 @ 9:29 am by Jerod
We’re so excited to announce The Juicys are back for a third year.
If you’re new to Church Juice, or just need a refresh, The Juicys are our annual way of rewarding churches who are doing great communications projects.
We’ll be awarding two $2000 grants, with the likelihood of some smaller $1000 runner-up grants as well, for churches that have great vision for effectively using communications tools to reach their congregations and surrounding communities.
The Juicys aren’t just about...
Posted July 18th 2013 @ 11:38 am by Jerod
If you give an honest assessment to all the pieces of your communications plan, my guess is some (if not all) of them could use a little editing. That’s not a bad thing. It’s always good to find ways to shorten it up a bit to make your communication simpler.
Here are some starting points for simplifying some of your most common communications pieces.
In service announcements. It’s the weekly spot in the worship lineup dreaded by many church staffers (and some of your congregation...
Posted May 07th 2013 @ 9:39 am by Jerod
Your people make a difference. Pastors, staff, volunteers and your entire congregation represent your church in the community. The words they say and the way they act communicate something about who you are as an organization. When others interact with them, they are forming an opinion about your church based on those people, even if they’ve never visited your building, or seen your brochure or website.
A damaged tree in my front yard really enforced this idea that any single person can...
Posted April 23rd 2013 @ 10:35 am by Jerod
It’s encouraging that more churches are thinking about communications. There’s a realization that sharing information the way you’ve always done it isn’t going to keep working in today’s media rich culture. But there’s still a gap between realizing your church needs a communications plan and putting together a system for making it work.
As I think about why communications plans fall apart in churches, here are a few of the most common culprits. So as you work towards being a church that...
Posted March 06th 2013 @ 1:20 pm by Jerod
There’s a grocery chain with stores near my house and work that I’ve boycotted on and off for the last several years. It has nothing to do with their politics, prices or selection. Instead it all comes down to customer service.
I’m reminded of a concept I first learned about from Phil Cooke. Basically anyone in your organization can be your brand at any moment.
Sometimes the brand at the moment for the grocery chain is the customer service worker who’s more focused on a conversation...
Posted February 05th 2013 @ 2:08 pm by Jerod
Weekly church services require plenty of planning. We spend time picking music, writing sermons and lining up all the different elements that go into building a meaningful service. But there’s one thing most churches don’t spend nearly enough time planning: transitions; the moments that happen between all the individual elements.
Nothing kills the flow of a service like a bad transition. If you disrupt the flow, you’re jarring your congregation out of a worshipful state. You see, poor...
Posted January 29th 2013 @ 8:29 am by Jerod
Talking about church communication strategies is not a big church versus small church issue.
It’s not uncommon for someone to tell me they appreciate reading about church communications but don’t think it really applies to them in their small church setting. Or they’ll say the advice we give is good, but it assumes there’s a full time staff member working on communications. The wording is usually different from person to person, but the sentiment is the same: small churches with small...
Posted January 07th 2013 @ 10:45 am by Jerod
Yes, we’re already a week into 2013, but it’s still not too late to look at your church communications strategy and set some goals for the upcoming year. As you think about the upcoming year, here are five issues I think are good for you to consider.
Be visual. It was a major point of mine last year and it’s going to be a talking point many more times in 2013. In every piece of communication material you have, whether it’s online or on paper, find a way to add images. Put a face to the...
Posted December 26th 2012 @ 10:31 am by Jerod
It’s always interesting to look back over the past year to see what posts were the most popular on Church Juice. But instead of just listing the most visited pages based on traffic, I thought it would be fun to group those posts into themes to get a feel for what was on your mind. So here’s what you cared about in 2012:
#7 Christmas Planning
What? You’re tired of thinking about Christmas now that it’s over? Well, rest assured that this will be the only mention of Christmas on the...
Posted October 11th 2012 @ 10:43 am by Jerod
Christmas planning at your church is most likely underway. And while some churches may be further along in the process than others, there’s one thing I want you to think about this year. Are your services going to be an experiment or something tried and true?
The inspiration for this question stems from a 2012 Echo Conference session where Stephen Brewster talked about the creative process. As Creative Arts Pastor at Cross Point Community Church in Nashville, Tennessee, he was honest and...