Posted July 23rd 2014 @ 10:23 am by Jerod
I recently spent some time randomly looking through Twitter accounts from churches of all sizes. While some churches are rocking Twitter, others aren’t giving the best impression of who they are. If you’re committed to being on the blue bird network, here are some areas for you to consider.
- Complete or update your profile. There are four simple areas you can update: upload a profile picture, create a header image, fill out your bio and add your church’s web address. You can access all...
Posted July 08th 2014 @ 12:47 pm by Jerod
Many churches still struggle with their websites. I get it. The technological side of designing and building a website can be intimidating. For churches on a tight budget, the cost might seem high, too.
But choosing to ignore the web isn’t a smart option. Here are a few reasons why.
- Your online presence is your first impression. I continually hear from churches of all sizes that new visitors are coming to church because they found the congregation online first. Research backs it up,...
Posted June 19th 2014 @ 9:14 am by Jerod
There is a mindset most successful startup companies have that could really benefit churches.
First, startups are trying to identify and fill unmet needs. They’re not copiers but problem solvers. It’s hard and financially improbable for a new company to do what someone else is already doing. Instead, they have to find their niche, whether it’s a new process or innovative product.
Likewise, I believe a church that cares about its congregation and surrounding community needs to think like a...
Posted June 12th 2014 @ 10:15 am by Jerod
There is more to the company Zappos than just selling shoes. The ecommerce giant spends a lot of time casting and sharing their core values for running a business that values customers beyond them buying something.
In a tweet, there was a great quote about customer service from Zappos CEO Tony Hsieh. He said,
“Customer service shouldn’t be just a department; it should be the entire company.”
For me, there are some easy tweaks to make for this to be relevant for churches. Maybe something...
Posted May 20th 2014 @ 9:42 am by Jerod
Recently, I was reading an article outlining three key elements of branding: knowing your audience, keeping your brand consistent and making your identity memorable. While all of these points are important, the idea of making your brand memorable stuck out to me.
Being memorable has two sides to it. First, there’s the positive. You create an experience or foster a community that makes people feel great about who you are. For a church, this could be intentionally making the Bible relevant...
Posted May 05th 2014 @ 9:39 am by Jerod
There is no such thing as a social media expert.
I say this not to be overly critical of anyone who says they are, but more as an encouragement to you in the daily work you do.
The truth is, even the people you turn to for advice have their struggles with social media. Our friend Josh Burns from Park Community Church released a nice ebook about this topic called “3 Ways I Almost Killed My Church’s Social Media Presence.” Even someone with the social media savvy of Josh makes mistakes. You...
Posted April 24th 2014 @ 9:52 am by Jerod
Having a hard time keeping up with all the changing layouts of social media sites? Not to worry. We’ve updated our Social Media Sizing Guide so you’ll know the latest image dimensions.
In fact, we’re even hoping to help you get ahead of the game. The updates for Twitter and Facebook feature the new layouts the two companies are currently in the process of rolling out. Plus you’ll find the dimensions for Google+, Pinterest and YouTube.
There is an art to creating a social media page. It...
Posted April 08th 2014 @ 10:10 am by Jerod
Twitter is changing. The blue bird is rolling out a new design and new features that actually look similar to Facebook’s Timeline. While you may not have the new style yet, here is a look at what’s going to be different.
New header image. The old header and background images will be gone, to be replaced by a larger, full screen image that’s 1500 x 500 pixels.
Pinned tweets. Twitter now lets you pin a tweet to the top of your feed. This gives you the ability to be more strategic...
Posted April 02nd 2014 @ 10:27 am by Jerod
Fresh air. Melted snow. As a Chicagoan, I’m optimistic that warm weather will soon be here to stay. The joy of warmth also comes with the task of cleaning up the mess winter left behind.
If the change of seasons motivates you to do something new, here are five tips for sprucing up your church website.
- Add pictures of your people in action across the entire site. If there are images of people on your site, they should be your congregation, not stock photography. Beyond that, adding more...
Posted March 20th 2014 @ 10:23 am by Jerod
You don’t need (or probably want) me to remind you that Easter is quickly approaching. But it is. As you’re fine-tuning your plans, I want to offer a few ideas for how you can make sure your work ends up benefiting the most people possible.
- Remember the difference in mood. Good Friday is somber and Easter Sunday is joyous. It’s death and resurrection. Something feels out of place when Sunday morning is a downer or vice versa. Remember people’s expectations. They remember Easter...