Posted July 26th 2013 @ 11:34 am by Jerod
The 2013 Echo Conference is winding down and like most years there’s a prevailing theme. This year it’s twofold:
Tell more stories in all of your church communictions.
Don’t let fear stop you from doing something new and great. Often times when we feel fear, or hear the negative voices in our head, it means we’re actually moving in the right direction.
And like other years, I’m left with a lot of things stuck in my head from the sessions I attended or the conversations I’ve...
Posted July 26th 2013 @ 8:45 am by Jerod
Tim Peters is a church communications strategist and creator of Sayge Resources. He's consulted hundreds of churches and non-profit organizations in the areas of marketing, communications and technology.
What you communicate to people is what they expect will happen.
Why does guest experience matter?
It impacts your brand.
It impacts return visits
How do you communicate experience?
Determine who you are
Communicate who you are. If you don’t know who you are you will...
Posted July 25th 2013 @ 1:00 pm by Jerod
Justin Wise is a digital communications expert focused on helping people think differently about their online communication efforts. He is a founding partner of SOME Company, a social marketing agency.
(This session is a part two. Tim Schraeder led the first session and our friend Josh Burns took notes if you're interested.)
Social media success is not…
Measuring retweets. It’s part of the equation, but not the end game.
Measuring how much engagement you get. It’s easy to...
Posted July 25th 2013 @ 11:57 am by Jerod
Beth Johnson is the Central Group Leader of Creative Media at LifeChurch.tv where she oversees the areas of Filmmaking, Production, Interactive, Creative Strategies, Writing, Content Development, and Graphic Design. The Creative Media Team is responsible for generating projects that are utilized at 16 LifeChurch.tv campuses in 5 states and at 110 Network Churches across the world.
Kevin Ely is the Creative Director of the LifeChurch.tv Creative Media Team. An avid film geek, he also serves...
Posted July 25th 2013 @ 8:30 am by Jerod
Josh Neuroth is a user experience architect and brand strategist working on Madison Avenue in New York.
What is user experience (UX) design about?
Influencing and provoking action
Reinforcing brand perception. When people interact with your website what are you saying with how it works.
Cause based design is…
Online and Offline action. Offline, how do we use design to connect people to offline things like small groups?
How awful design happens...
Posted July 24th 2013 @ 7:43 pm by Jerod
Jon Acuff has his dream job working with the Dave Ramsey team as a full-time speaker and author. His best-selling books include Start and Quitter. Jon also founded the popular website Stuff Christians Like.
What do you do when all your excuses are gone?
The church is hard because we burn people out for Jesus. We guilt people into doing things.
The road to awesomeness. Learning. Editing. Mastering. Harvesting. Guiding. And it’s no longer age dependent. 3 Reasons:
Posted July 24th 2013 @ 3:48 pm by Jerod
Barton Damer is the founder and creative behind AlreadyBeenChewed.tv - an award winning design and motion graphics studio that has had success connecting large brands to popular culture markets. Barton has worked with Nike, Facebook, Supra Footwear, Malibu Boats and Street League skateboarding on ESPN.
As a designer you can fall into a rut and do the same tricks over and over again.
Developing as an artist.
Design with purpose and strategy.
Stop chasing fads and trends. It’s a...
Posted July 24th 2013 @ 2:50 pm by Jerod
(Editor's Note: I'm at the Echo Conference in Dallas this week, It's one of my favorite stops every year because you meet great church communication people, get motivated by what they're doing and leave with practical tips. As interesting sessions happen, I pass along the notes I take (spelling mistakes and all). If you're at Echo, make sure to say hi.)
Scott McClellan is the Communications Pastor at Irving Bible Church and the author of Tell Me a Story: Finding God (and Ourselves)...
Posted July 18th 2013 @ 11:38 am by Jerod
If you give an honest assessment to all the pieces of your communications plan, my guess is some (if not all) of them could use a little editing. That’s not a bad thing. It’s always good to find ways to shorten it up a bit to make your communication simpler.
Here are some starting points for simplifying some of your most common communications pieces.
In service announcements. It’s the weekly spot in the worship lineup dreaded by many church staffers (and some of your congregation...
Posted July 09th 2013 @ 9:28 am by Jerod
Facebook is rolling out a redesigned Insights analytics for your church page. The first change you’ll notice right away is it’s visually different. The graphics are cleaner and easier to use.
Overall, you’ll also have access to more detailed information about your audience. Here are a few new features I think will be quite helpful.
When Your Fans Are Online
This graph shows you a pattern for when your followers are using Facebook. Before now, you’d have to guess at when it...